Utilikilts in Time Magazine's Business Section

[SFMP]

Ran across this Time article. Wasn't sure whether to post it under Kilts in the Media or Contemporary Kilts.

[ThistleDown]

Right place, STMP. Interesting article. Maybe it puts paid to two rumours: that SteveV had sold Utilikilts, and that sales of UKs were at their lowest ever.

[Tobus]

Personally, I think this forum was the perfect place to post it!

I'm glad to see that article published by such a widely-distributed publisher. It seemed like very positive coverage, and perhaps more than a few people will be educated as to what it is, instead of seeing one on the street and thinking "that guy's wearing a skirt!", which happens far too often. I like that the article emphasized that it is a man's garment, and that a lot of women find it appealing.

I never really thought about the Utilikilt in terms of Levi's jeans, and that he could be pioneering a new breed of men's clothes which will one day be common and desired as practical work garments. Perhaps it could be true, and those of us who own Utilikilts will have been leading the way! At any rate, I can only see an increase in the popularity of utility kilts as the years go by. I don't see them going away.

[RogerWS76]

Just a little leary of the word "Skirt" in the title and the admonition at the end not to wear it too short. The latter because for some reason in today's fashion men's "shorts" are worn from the middle of the **** to the middle of the calf (which were called coolottes in my younger years). This tends to translate to the wearing of the kilt, too, when the younger folks decide to try it out. Fortunately, the younger set at the highland games have been receptive when I explain that their kilt is less likely to fall off if they use their own hips to hold it up a bit!

[bikercelt1]

Good to see a positive article and not one that makes it look like the utilikilt is just or fringe wackos. The Utilikilt folks do seem to like the agressive/confrontational approach of referring to their product as a "man skirt" but I can live with that. I wear mine all the time. I'd rather work around the house and in the yard in a utilikilt than a wool kilt and I'm a lot less concerned when the cat wants to sit in my lap and dig his claws into my utilikilt.

[seanachie]

that SteveV had sold Utilikilts, and that sales of UKs were at their lowest ever.

Well had they not jacked the prices up so much in recent times and spent a little more time on Quality Control the issue of sales numbers would likely be less of an issue.