Pre-Movie Coke Commercial

[Wompet]

Finally got out to see a movie while it was still in the theater last week, and during the pre-preview commercials there was a new (at least to me) one for Coke that I thought deserved a mention here.

Basic premise - young kid buys a Coke, and drinks it while riding his bike down a city street. Except as he's drinking & riding, he's driving headlong into every possible parade - Fourth of July, Veterans' Day, Thanksgiving, football, large-scale professional, small hometown, etc. - imaginable, including a parade with bagpipers and marchers in kilts. When he finishes the Coke, he stops and looks back to see that he's only gone half a block from where he started.

It was interesting to see that Coke decided to include pipers and kilts with all of the other images of Americana.

[GlassMan]

I saw that commercial too but on cable. It is a great commercial and nice to see the kilts and bagpipes as an important slice of American culture.

[Norbydog]

I went to Ice Age II and saw that commercial before the movie. I was kilted, and while waiting in line could hear the snickers, the jokes, and even a "That's wrong!" from the teenagers in line behind me. But not a word when the movie was over.

[ozmeath]

A shame it takes a coke ad to spread a good tradition. But their ad execs aren't stupid. they've obviously researched the U.S culture and seen the kilt wearing/pipe bands as a popular and major part.

[Yaish]

I saw that ad last night too. I was hoping there would be a pipe band in there somewhere, and sure enough there was.

[Freelander Sporrano]

A shame it takes a coke ad to spread a good tradition. But their ad execs aren't stupid. they've obviously researched the U.S culture and seen the kilt wearing/pipe bands as a popular and major part.

The image of Santa claus we are familier with in the west was also a coke invention I believe.

[Valencian Kilted]

The image of Santa claus we are familier with in the west was also a coke invention I believe.

That's true! hehehe, St. Nikolaus (St. Niklaas, St. NIcola, San Nicolás, Papá Noël, etc,...) that it's the origin of Santa in central and northern europe started as a bishop,... surely taking the place of a pre-christian character, and u will find him dressed as a bishop, or in different ways of trad clothes, but the predominant colour used to be GREEN, until Coke linked that to their colours.

Here in Spain, a mobile company called Amena has dressed again Santa Klaus in green,.... for the same reasons

¡Salud!

T O N O