Fruit of the Loom and a kilt.

[Woodsman]

Nonetheless a good commercial. I caught it several times.

[auld argonian]

Cute commercial. But the cleverness of the Ad was ruined by my overwhelming urge to throw my hands through the screen and whip the Kilt around.Really? There wasn't ONE single person involved in the making of this who went"Mmmm..there's something off about this".? lol

They never do that….I remember an advert from several years ago where the talent, who looked like what we would now call a lumber-sexual, was fly fishing with the reel on the top of the rod…nobody caught it. I've been on both still and cinema commercial shoots and I gotta tell ya' that there is no shortage of people on the set so you'd think that SOMEBODY would catch an error. Whenever I see a stupid commercial, I think, "Some dummy copywriter came up with this idea…BUT his boss let him pitch it to the account manager and they pitched it to the client and the client signed off on it….so….who's the dope here?" I have worked with clients who WANT the commercial to look cheap, be annoying or have some obnoxious element because they believed that the annoyance factor would make their spot stick out…so intentional mistakes do result in such things as people going on about it in internet forums and other places.

Best,

AA

[JRB]

...I have worked with clients who WANT the commercial to look cheap, be annoying or have some obnoxious element because they believed that the annoyance factor would make their spot stick out…

You know, that makes me sad...putting integrity behind publicity. Oh, well, I guess that's the world we live in.

[SoCalScotsman]

I actually e-mailed Fruit of the Loom complaining about this part of the ad a couple of days ago. I kind of meant it as a joke, but also thought I'd try and make it sorta serious. I ended up making quite a scene saying it was disrespectful to my heritage etc. I was hoping I'd at least get a free pair of underwear out of it, but all they said was that this kind of mistake wouldn't be made again. Oh well.

[Woodsman]

I actually e-mailed Fruit of the Loom complaining about this part of the ad a couple of days ago. I kind of meant it as a joke, but also thought I'd try and make it sorta serious. I ended up making quite a scene saying it was disrespectful to my heritage etc. I was hoping I'd at least get a free pair of underwear out of it, but all they said was that this kind of mistake wouldn't be made again. Oh well.

SoCalScotsman,
I guess now your are on their list of someone they should not give underwear to.
Bully for you though in contacting FOTL!