X Marks the Scot - An on-line community of kilt wearers.

   X Marks Partners - (Go to the Partners Dedicated Forums )
USA Kilts website Celtic Croft website Celtic Corner website Houston Kiltmakers

User Tag List

Page 4 of 7 FirstFirst ... 23456 ... LastLast
Results 31 to 40 of 69
  1. #31
    Join Date
    10th August 04
    Location
    San Jose, CA
    Posts
    1,172
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I'm old enough to remember when women were struggling to be able to wear pants to work. I remember when there were "Firemen", "Policemen", and "Mailmen" because women couldn't get those jobs.

    Much has changed for women, and not by accident. They have a strategy and they're working it.

    I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.

    These groups each hired media consultants to put out a consistent and positive message about their products. In the case of eggs, milk, meat and cheese, their media campaigns have countered the public claims of health-food advocates.

    Kilting should be an easy sell since it really is the healthy alternative.

    It doesn't even have to be a multi-million-dollar television campaign to start out. It could start with a small ad in a couple of national newspapers. Then a quarter-page ad in a popular men's magazine, and continue building as the industry grows.

    Anyway, that's what I think.

    Got Kilts?

  2. #32
    Join Date
    10th August 04
    Location
    San Jose, CA
    Posts
    1,172
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I'm old enough to remember when women were struggling to be able to wear pants to work. I remember when there were "Firemen", "Policemen", and "Mailmen" because women couldn't get those jobs.

    Much has changed for women, and not by accident. They have a strategy and they're working it.

    I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.

    These groups each hired media consultants to put out a consistent and positive message about their products. In the case of eggs, milk, meat and cheese, their media campaigns have countered the public claims of health-food advocates.

    Kilting should be an easy sell since it really is the healthy alternative.

    It doesn't even have to be a multi-million-dollar television campaign to start out. It could start with a small ad in a couple of national newspapers. Then a quarter-page ad in a popular men's magazine, and continue building as the industry grows.

    Anyway, that's what I think.

    Got Kilts?

  3. #33
    Join Date
    10th August 04
    Location
    San Jose, CA
    Posts
    1,172
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    I'm old enough to remember when women were struggling to be able to wear pants to work. I remember when there were "Firemen", "Policemen", and "Mailmen" because women couldn't get those jobs.

    Much has changed for women, and not by accident. They have a strategy and they're working it.

    I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.

    These groups each hired media consultants to put out a consistent and positive message about their products. In the case of eggs, milk, meat and cheese, their media campaigns have countered the public claims of health-food advocates.

    Kilting should be an easy sell since it really is the healthy alternative.

    It doesn't even have to be a multi-million-dollar television campaign to start out. It could start with a small ad in a couple of national newspapers. Then a quarter-page ad in a popular men's magazine, and continue building as the industry grows.

    Anyway, that's what I think.

    Got Kilts?

  4. #34
    Join Date
    10th November 04
    Location
    Pittsburgh,Pa.
    Posts
    43
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Some people don't understand

    Good idea.









    "Bringing History To Life"

  5. #35
    Join Date
    10th November 04
    Location
    Pittsburgh,Pa.
    Posts
    43
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Some people don't understand

    Good idea.









    "Bringing History To Life"

  6. #36
    Join Date
    10th November 04
    Location
    Pittsburgh,Pa.
    Posts
    43
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Some people don't understand

    Good idea.









    "Bringing History To Life"

  7. #37
    macwilkin is offline
    Retired Forum Moderator
    Forum Historian

    Join Date
    22nd June 04
    Posts
    9,938
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Spongebob...

    Bubba:

    Recently someone told me that they saw a "Spongebob Square-kilts" t-shirt at one of the games, with Spongebob in a kilt, but I haven't been able to locate one yet.

    I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.
    Rigged: In Scotland, there is the Tartans Authority, which is sort of doing what you described, since the "movers and shakers" of the STA are mostly kiltmakers. I like your idea.

    I know in one of the organisations I belong to, there is an "information center" that deals with questions from the public and responds to public venues such as books, movies, television shows, etc. that mention the organisation.

    Cheers,

    T.

  8. #38
    macwilkin is offline
    Retired Forum Moderator
    Forum Historian

    Join Date
    22nd June 04
    Posts
    9,938
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Spongebob...

    Bubba:

    Recently someone told me that they saw a "Spongebob Square-kilts" t-shirt at one of the games, with Spongebob in a kilt, but I haven't been able to locate one yet.

    I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.
    Rigged: In Scotland, there is the Tartans Authority, which is sort of doing what you described, since the "movers and shakers" of the STA are mostly kiltmakers. I like your idea.

    I know in one of the organisations I belong to, there is an "information center" that deals with questions from the public and responds to public venues such as books, movies, television shows, etc. that mention the organisation.

    Cheers,

    T.

  9. #39
    macwilkin is offline
    Retired Forum Moderator
    Forum Historian

    Join Date
    22nd June 04
    Posts
    9,938
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)

    Spongebob...

    Bubba:

    Recently someone told me that they saw a "Spongebob Square-kilts" t-shirt at one of the games, with Spongebob in a kilt, but I haven't been able to locate one yet.

    I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.
    Rigged: In Scotland, there is the Tartans Authority, which is sort of doing what you described, since the "movers and shakers" of the STA are mostly kiltmakers. I like your idea.

    I know in one of the organisations I belong to, there is an "information center" that deals with questions from the public and responds to public venues such as books, movies, television shows, etc. that mention the organisation.

    Cheers,

    T.

  10. #40
    Join Date
    28th October 04
    Location
    Raleigh, NC
    Posts
    907
    Mentioned
    0 Post(s)
    Tagged
    0 Thread(s)
    Quote Originally Posted by Rigged
    I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.
    Note that some of the best advertising is free. The idea of men in kilts as daily casual wear is still a bit of a novelty, and many TV & radio shows would love to interview a congenial kilt spokesperson for a little variety.

Page 4 of 7 FirstFirst ... 23456 ... LastLast

Bookmarks

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

» Log in

User Name:

Password:

Not a member yet?
Register Now!
Powered by vBadvanced CMPS v4.2.0