I don't agree that just liking something is a good enough reason to buy it/use it/ wear it.

The next logical step is "I will play my music at brain numbing volumes, because I like the sound", or "I will let my dog run free all day and everyday with no control, because I believe that animals should be as free as humans", or "I will say whatever I want, whenever I want, regardless of who it offends or hurts or belittles, because I believe in the freedom of speech".

I appreciate that these are extreme examples and not exactly relevant, so I will try a different example.

Neckties. There are millions of different ones, but on Remembrance Sunday, when I see a man wearing the Royal Air Force tie and I talk to him I expect him to be a former or current member. Not just someone who is wearing the tie because he likes the colours.

I think the word here is context. The majority are unrestricted tartans, but there are those which are exclusive to a certain group of people. If money was no object, we could all get the Balmoral tartan privately woven. But would it be right to do so?

I really like the Leatherneck tartan. The colours and proportions are as near perfect to my mind. But I could not wear it, even if it was a gift. The context is that I am a proud ex RAF member and the Leatherneck tartan represents another service.

And as much as I 'like the colours', that is not good enough and it would not be right for me to wear it.

Regards

Chas