I'm old enough to remember when women were struggling to be able to wear pants to work. I remember when there were "Firemen", "Policemen", and "Mailmen" because women couldn't get those jobs.

Much has changed for women, and not by accident. They have a strategy and they're working it.

I think the kiltmakers should form a consortium, like the egg producers, the beef and pork producers, the milk producers, Florida orange growers, and the California Cheese Board.

These groups each hired media consultants to put out a consistent and positive message about their products. In the case of eggs, milk, meat and cheese, their media campaigns have countered the public claims of health-food advocates.

Kilting should be an easy sell since it really is the healthy alternative.

It doesn't even have to be a multi-million-dollar television campaign to start out. It could start with a small ad in a couple of national newspapers. Then a quarter-page ad in a popular men's magazine, and continue building as the industry grows.

Anyway, that's what I think.

Got Kilts?