Years ago (when women weren't wearing bras) I sold caps and gowns to universities.

My company worked with the university bookstores for not just the mass graduation rental of caps and gowns, but to sell individual caps and gowns to the professors who had to wear them frequenly.

Like tartans for kilts he hoods that indicate the degree field, degree level, and university the degree is from hoods had to be ordered on an individual basis. And of course the style of gown for master's and doctorate degrees are different BUT STILL UNBIFURCATED

I'm guessing most university bookstores still provide the same service - taking individual orders for unbifurcated gowns and individual hood color combinations.

Would be easy for them to take similar orders for an "official" university tartan kilt. All they do is measure, just like they measure for a cap and gown purchase.

I submit that the mechanism is already in place at every university. University Bookstore managers like that they don't need to expend any money on inventory. They just measure, deliver, and make a clean profit with academic regalia, why not with academic tartan kilts too??

A manufacturer might need to donate a starter kilt to display at the bookstore. Or better, do what Ford did with the first mustangs. Find some student leaders willing to wear one on campus and give them the kilt in exchange for wearing it regularly to attract attention. That and a few student newspaper ads and maybe a feature article about the university tartan, how it evolved, the concept of wearing kilts over pants etc.

Guess you can take the old guy out of marketing but you can't take the marketing out of the old guy.

Jeff,Mike, Steve, Rocky...you guys listening....??

Ron