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28th August 05, 07:18 AM
#14
One other thing, though. Although Utilikilts may have meant their product to be a "jeans or work trousers replacement", that really isn't in line with the price of their product, IMHO. An Original Utilikilt is now, base price, $125.00. A Workman's Utilikilt is, base price, $185.00. Now, that's not nearly as high as the cost of a hand-sewn wool kilt, but it's still very pricey for work clothes. No one that I know that has a Utilikilt would dream of changing the oil in their car in one, because they've paid between $125 and $200 for it. That may not be much for some, but it's a significant investment to many, especially when a pair of jeans can be had for under $20. They view it similarly to how many view a traditional kilt, something to be worn on special occasions (like going out to a club, party, etc.) where they won't be engaging in activities that could damage it. Unless the price came down to around $60 or less, then no one I know would be using it for the purpose it seems to have been meant for, as they don't want to have to pay well over $100 to replace it.
Now, does that mean that no one uses a Utilikilt for work or that many people don't? No, it just means that people I know don't. And I think that if you really looked at UK's customers, the attitude would hold true for the majority.
But it's up to UK to set their prices, I have no problem with anyone charging whatever trade will bear, and they certainly seem to sell a lot of their product. I just think that kilts won't gain as widespread acceptance as they could until the price comes down to the point that they are comparable to trousers. Stillwater seems to be leading the way in this, with their $44.00 economy kilt, made in a few standard tartans and with stock ready to ship as soon as they are ordered, and I hope the trend continues.
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