I think it would go over most people's heads. I for one do not immediately associate pants with crushed nuts, and I'd suspect the majority of pants wearers (and especially those without nuts) wouldn't either.

You might be better off using Hot Nuts in a slogan. Not only is it more identifiable with kilts to the general populace, but it's got built in comedy.

"Hot Nuts are for the Ball Park"

Or something or other...

Craig