My local highland games is sponsored in part by the nearest shopping centre. When I walked into the shopping centre the other day, they had a huge poster of a gent in a kilt, holding up a big sign advertising the games. Even from 10 feet away, I could tell his kilt was on backwards.

So if you are going to advertise for a local Scottish event, DO use a highland games theme, but DON'T put a model in a backwards kilt.