Yes the more I think about this and look into this the more I realize how simplistic my original idea was. How this would have to happen:

1) A manufacturer would have t0 created a product line in our case kilts.
2) Present this line to the NFL and apply for an official NFL licensing
3) Open a web site offering the product
4) Convince the various NFL team to carry your product on the web site.

Hrrrmmm