You know, the traditional 4 yard box pleated kilt was actually revived because of just such a discussion. As Bob Martin tells it, sometime in the early 80s (I want to say 1983), he was having a discussion with Micheil MacDonald, then of the Scottish Tartans Society. He was asking Micheil what he needed to do to convince those in the American south that heavy weight wool was the way to go for the best kilt. Everyone was wanting the lightest weight possible because of the temperature.

Dr. MacDonald responded by saying, "Why don't you offer a 4 yard box pleated kilt in heavy weight wool?" The rest is history....

(For those who may not recognize the name, Bob Martin is a retired kiltmaker and kilt historian, who revived the box pleated kilt style in the early 80s. Micheil MacDonald is a Scottish anthropologist -- his son is renowned tartan expert Peter MacDonald).