Why do you wear a kilt?

What is with all the contemporary, non traditional and utility kilts? Honestly to me if it’s not a tartan of a lineage or location that you can claim through your ancestry then I fail to see the point. To each their own, but for me when I see a kilt being sold at Hot Topic or someone wearing a kilt in a bright pink camo pattern (just an example of any kilt not accepted by the kilt authority) I get really ticked off. I even fail to see the point in buy any kilt just because you like the color. To wear kilt is to show pride not a fashion choice .