I've been following this thread and have come to the conclusion that what most everyone is missing, and the point I see McClef making over and over, is this (and I'll say it slow so everyone gets it):

"TRUTH IN ADVERTISING"

In other words if the Gold Bros weren't advertising their cheaper off-the-peg kilts as "made in Scotland" (which these kilts aren't) then there wouldn't be such a controversy. Then you all could just debate the merits of quality & craftsmanship.