Rex, thanks for the aerial view of Ladysmith Road. I suspect that Number 24 may have been the "registered office" address of the company after its reorganization in 1934, and was probably the residence of either the owner or the book keeper of the business.

I have to say that I was some what skeptical about a lacing manufacturer being located in Birmingham, as I would have thought lace making would have been an offshoot of the rope making industry (laces being somewhat similar to twine or string, or other types of cordage) which was centered in Liverpool at that time.