What bothers me is for non-Royal-family people to display the Lion Rampant, as a flag, bumper sticker, t-shirt, etc,. My understanding was that it belongs to the Sovereign and is to be displayed only when she/he is present. Go to any American Games and you'll see vendors selling them right and left. At the Greenville (South Carolina) Games a few years ago, Prince Edward attended for part of Saturday. The vendors were asked to remove/cover their Lions Rampant while he was there, but as soon as he left they all came back out.