I don't know if I like the whole "McDonalds" comparison...

1 We don't make you fat
2 We don't use "Grade D" meat (or material)
3 We don't have "Billlions and Billions Served" (YET)
4 We don't wear stupid paper hats...

I think I like Boston Market's phrase better... They're not "fast food", they're "quality food served quickly". That's how I like to think of our kilts... Quality kilts, reasonably priced, delivered in a timely manner.