Oh dear. . . " Meet the McCloud" CDW ad

[sydnie7]

YouTube link

Pretty terrible representation, all the stereotypes and then some. Currently running on college football broadcasts.

[Doug D]

Groan!

[mookien]

Yeah, but I like the Macleod tartan, his plastic sporran belt, the 7-button waistcoat, and the Saxon tie. His kilt was a little long though for my taste. He's also a bit "matchy matchy".

[Richrail]

that's horrible.

[cck]

If he is a Scotsman he should be ashamed to be seen like that: the pleats are in the front, the kilt is too short, the sporran is worn at the waist, etc..

[CameronCat]

Heavens! Nobody could dress that badly except on purpose!

Did no one else see that as satire/ parody/ send-up/ exaggeration for effect?
(I saw it as a play on "cloud storage" for computery stuff, in which CDW makes a market.)

[sydnie7]

Heavens! Nobody could dress that badly except on purpose!

Did no one else see that as satire/ parody/ send-up/ exaggeration for effect?
(I saw it as a play on "cloud storage" for computery stuff, in which CDW makes a market.)

Pretty obviously satire. Just sad to see the extent. . . And to wonder how many will not see the "obvious."

[GMan]

NOT a good representation.

[mookien]

...Did no one else see that as satire/ parody/ send-up/ exaggeration for effect?
(I saw it as a play on "cloud storage" for computery stuff, in which CDW makes a market.)

I think (almost?) everyone here saw it that way. I suspect the producers wrote off folks like us, who know anything about Scottish attire, as an insignificant (from a marketing perspective) minority. It's kind of like "Hoot Man" in "Road to Bali". I doubt many folks got up and walked out of that movie simply because they were offended by the representation of Scottish attire.

[sailortats]

Just about as bad as it can get.