OCR.
With the greatest of respect we all know that meanings of a particular word have different meanings depending on the context, also time changes word meanings too, take the word "gay", it does not mean today what it used to mean some 40 years ago.
As we are talking about clothing then "fashion" means a transient and short term timeline such as this year's fashion as opposed to last year's fashion and so on. Ok we can split hairs on the word "style" too if we choose, but I think we all know what modern style, traditional style, historical style means. 
" Rules are for the guidance of wise men and the adherence of idle minds and minor tyrants". Field Marshal Lord Slim.
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