This from the website (and hey, it's on the Internet, got to be true and completely accurate -- right?)

". . .in 2008, the news broke that his de jure (by right of law) claim to the ancient throne of the Kingdom of the Isle of Man had officially been gazetted in the London Gazette - The Official Paper of Record owned by the British Crown, his cousin, Her Majesty Queen Elizabeth II. . . .Drew became officially known as HRH Prince David, King of Mann. . . gazetting (official act of publishing royal proclamations by the British Crown) . . ."

He's still a buffoon, from all appearances, although buffoonery sells TV time so I'm sure the editors collected the finest bits for the teaser. Answers the nature v nurture question for me.