Well there are a lot of questions to answer, I shall try my best to provide you with answers. As for the date and name it was Nathan who proposed it on the Tuesday as Tartan Tuesday just sounds good, of course Tartan Thursday would work as well and has a better sound that lets say Tartan Monday. When Nathan proposed the night he said he would not do it unless there was someone who would commit to being there every month as well as he did not want to be the only guy in a kilt.

As for your area, I do know western NC and spent some time in Franklin, as my ex wife is from there. I am sure that having a standard location would help we are lucky in that the Caledonian is right here in Toronto. We first billed the night as Tennent's Tartan Tuesday and the Tennents rep showed up with the offer of $5.00 pints, it did only last a few months.

I think to really be successful a facebook group helps as you can target people in you area, also plaster it all over every kilt related forum and facbook group you can find. We have had months where 2 or 3 others have shown up, that does not matter just keep doing it and make it known that it is every month. Put a poster up at the pub where you are having it. I made up cards with the information on it and I hand them out at Highland games kilt shops etc. I also talk to anyone that will listen about it.

I hope that helps, one thing you should do is approach the pub and tell them you will be bringing in people every month that may well help.