Part of the reason many men won't wear kilts is because most men associate any skirt-like garment as being feminine attire.

So, while we're trying to show that kilts are male garments, women are finding that kilts are comfortable and practical compared to skirts made for women. I've heard of sales being lost at the Utilikilts booth when guys walked up and saw women wearing them. One guy was heard to say to his buddies, "It's just some kinda skirt."

There are a lot of women who want to wear clothing that has a masculine style, and the practicality that goes with it. They also find that the clothes aren't made to fit a woman's body, so they look awkward in them.

So, yes. A company that could make rugged, practical clothing for women would do well, while also serving to give us guys our clothes back.

Here's a good start in that direction:
http://www.chocolatebabydesigns.com/studded/about.htm