X Marks the Scot - An on-line community of kilt wearers.
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3rd January 23, 11:29 AM
#34
 Originally Posted by Silmakhor
I realize this strategy should work for 97% of the population, but for those of us who are color-deficient, it may as well be in Russian. In my experience, I've learned to avoid making assumptions based on 'poetic' descriptors because I've gotten burned in the past. It's a lot like the language used to sell wines: helpful for the enthusiast, but ... not so much for me. I'd far prefer more prosaic terms like "medium brown," "gray-green," "blue green," etc. I was not entirely kidding with the idea of using hexidecimal codes, because I encounter them a lot in computer illustration and they make sense to me.
This is in no sense a criticism of common marketing techniques - just observations from different perspective. 
I hear ya. I honestly don't care what they call them. I am more interested in how they look than what they're named. They could just use the RGB numbers for all I care, as long as I get the colour I want when I hit the "place order" button, to make sure the name matches the picture I'm looking at.
But I do understand the whole marketing angle. It's all about appealing to the customer's imagination, I guess. Folks just aren't as likely to desire "brownish-grey #2" hose as they are "bison" hose.
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