My girlfriend has a black one she wears out with me sometimes, and I just ordered her a cammo one that should be arriving in the mail today.

At this point I dont really mind if women wear them, especially if they wear them as a mini. It looks far enough different from what I am wearing that it doesnt bother me.

I cant really say how it might affect a totally new guy, but I know from selling UK's in the booth that sales to men still make up over 90% of the business. Well, let me say sales FOR men. It seems almost every man who comes in to buy a kilt actually has his wife, girlfriend, or mother pay for it. They REALLY want us in kilts (though in the mother's case I am hoping its just because their kids dont have the money yet!)