But, since you can't control people's actual thoughts,
Actually, marketing and political propogandists do a pretty good job of controlling people's thoughts. It's all about a careful choice of words and using them consistently.

They do it so well that people just rattle off words and phrases without even thinking about where they came from. I used, "A woman's right to choose." as an example in a previous post. The word, "homosexual" had a negative connotation so "gay" is now commonly used. Times have changed and among teenagers, "gay" now has a negative connotation (meaning "stupid" or "banal").

While it's easy for some people to walk around with their chest puffed out proclaiming that they don't care what anyone else thinks, there are some people who can totally screw up your life (bosses, spouses -- especially if you have young children, cops).

I've also said elsewhere that there are several agendas at work on this board.

Some guys are strict traditionalists, some are closet cross-dressers, others are unisex gender-neutralists. We've got feminists, masculinists, marketeers, and people who just like to push buttons. We also have guys that just want the freedom to wear the kilts of our choice whenever and wherever we choose.

Some of the traditional kiltmakers and kilt wearers are having fits over the modern kilts. If it weren't for the moderns, kilt-wearing would still be a once-a-year or once-in-a-lifetime event for most guys -- like wearing a tuxedo.

Now, there are kilts that can be worn in more casual situations. I can't imagine why anyone would object to that.

I'm not going to wear a neatly pressed, nicely tailored, hand-sewn kilt with kilt pin and sporran to help a friend move heavy furniture. I have an ugly, faded, stained workman's Utilikilt for stuff like that.

I state my agenda up front: What gets more guys into kilts is good -- what doesn't get more guys into kilts is bad.