Wow, this whole thing was more complicated than I thought. It's getting bigger than I'm going to be able to fit, and since I'm already out of time and starting to trim here and there, I'm going to stick with a short, general statement:
In 1996, Tom’s Café was established as a web presence. From what I have been able to glean from early participants of that forum, the initial focus was to be on fashion freedom and accepting of all types of men’s wraps. It was supposed to be a halfway point for two extremes to meet, those extremes being the Bravehearts, who advocated traditional men’s wear like the kilt and other traditional garb, and the Freestylers, who advocated wearing anything and saw these garments as just more skirts in their closet. The resulting mix of these two camps did not go well, and in 2000, many of the Bravehearts moved on to two other forums that had started up, Kiltmen.com, which had the by-line “Bravehearts in Kilts Against Trouser Tyranny”, and XMarksTheScot.com. Both of these forums have become very successful, and are considered the go-to sites for the kilt-wearing community.
I know there are other sites, but these are the big ones, and while I may seem to be giving less time to our sites, my point here is to draw a line between us and the freestylers, since, as Canuck pointed out, they are the face the media likes to use to represent the combined mass.