Quote Originally Posted by Riverkilt

EVERYWHERE I went I not only got compliments, people identified my Utilikilts by name. Something is happening. UKs stand out for their unique design and logo on the butt, yet there's also an acceptance of kilts happening, and more important, an awareness that a kilt is a legitimate choice for a man's garment to wear in public with pride.

Ron
Utilikilts are definitely getting a lot men into kilt wearing. This is the first company, I believe, that believe kilt wearing is for everyone and not for Scots only. The Cargo pockets definately eliminate the need of wearing a sporran. The rugged appeal definately strike to the fashion sense of most men.

OF course, the marketing strategy is brilliant. They travel around the country and bring their kilts to the masses. They already build a solid brand recognition in the US and Canada, and their populairty will only grow.