Quote Originally Posted by Shay
Well, if you keep up with the Joneses, and they get something you've not, then you've got a Jones to take their spot. When you've got a jones for an object of lust, then jonesing you are if have it you must.
There are a couple different roots.

Its slang for a herion (i.e Jones), to 'jones' is to want a fix.
The term also had is roots in "keeping up with the Joneses" which supposedly was a NY cartoon title back in the early 1900s.