my first time entering "Retro Red" -

"I am serious... and don't call me Retro Red." [from 'Airplane!' (1980)]

2nd time -

"Round up the usual Retro Red." [from 'Casablanca' (1942)]

3rd time the charm? -

"Pay no attention to the man behind the Retro Red!" [from 'The Wizard of Oz' (1939)]
...don't even ask what the man behind the Retro Red is doing!
.