Deception is clearly a Trading Standards issue. A bit of "mytery shopping" by them might not go amiss.

But as I said earlier a law requiring clearer and more accurate labelling would go a long way to addressing the issue.

Gold Bros do sell some Scottish made items as do the other "tat" shops but I wonder if this helps to camouflage the issue in that in makes people think everything is made in Scotland.

I also found from previous visits that many of their staff are from eastern Europe and therefore may not be as aware as Scots might be about the products they sell. They may well make assumptions because they have not been educated as to origin.

I don't know if this is just an Edinburgh problem or not but I haven't encountered this anywhere else in Scotland personally. Supply and demand forces in Edinburgh seem to work differently as I discovered when booking my accomodation for next week. The hotel I used in October wanted three times their normal room rate for the Saturday night what I paid before. Needless to say I found somewhere else!