Excellently put Matt!

I note that the comments section on the Scotsman site has been closed after only four entries.

Could it be because they didn't like the criticism?

I once had to do a course in how to deal with newspapers when I was on the NEC of my Union. One of the things newspapers go for is conflict and it was therefore consistent that they would go for the conflict angle and ignore those areas which were not in dispute. That way they can present it as whinging sour grapes from the STA about the success of the Gold Bros type shops and the economic effects upon their members.

When my late father (an actor) advertised Heinz soups in UK TV ads, he and the lad playing his grandson were interviewed for an article by the Sunday People. By careful manipulation of the facts they managed to turn it into a story about my father stealing the lad's affections from his own grandfather.

Conflict again.