I think that if they had told the model to wear it a tad higher it would look no worse than any other MUG. The sporran is also far too low. Ouch.
I wonder about the fabric. It seems light but that may just be the way they posed it.
As for the styling, I could wear something similar.
75 eros though, may be a bit much for that MUG unless it's wool, and of a good quality. Are there pockets?
And is it really made by an underwear company?