Very VERY meaningful. I've been sober for some time now. I've never been an AA or any other sort of group member. But, I do fully support "recovery." And, I am very passionate about my poison free life style. This tartan is DEFINITELY on my list. I like the regular myself. Maybe even one of those DC Daglish "custom" weaves in what they call "reproduction?" or what we know as "weathered" would be super me thinks.