I dunno if anybody here plays airsoft, or even knows what it is, but this phenomenon is not only in the kilt world. Advertisers use carefully thought out language to trick newcomers into thinking they are purchasing something much better than they actually are. In the world of airsoft (similar to paintball), merchants use high-priced and high-quality name brands in their descriptions of their cheap knock off garbage. Newcomers see these these names, and descriptions similar to high priced items, and think it a good bargain. It's about time some of these butt heads are held accountable for their blatant deceit and sale of garbage.