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  1. #1
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    2nd July 06
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    Beloit College Mindset List

    Some of you may have heard of it, and indeed it has been getting national attention for some time now, but the Beloit College Mindset List for the class of 2012 has been released.

    The Beloit College Mindset List is a list of things that the current freshman class have always (or never) known. It is a list that helps us to understand the mindset (hence the name) that incoming college freshmen hold. Each August for the past 11 years we have released the Beloit College Mindset List. It provides a look at the cultural touchstones that shape the lives of students entering college. The List is shared with faculty and with thousands who request it each year as the school year begins, as a reminder of the rapidly changing frame of reference for this new generation. And now:

    The List*
    Students entering college for the first time this fall were generally born in 1990.

    For these students, Sammy Davis Jr., Jim Henson, Ryan White, Stevie Ray Vaughan and Freddy Krueger have always been dead.

    1. Harry Potter could be a classmate, playing on their Quidditch team.
    2. Since they were in diapers, karaoke machines have been annoying people at parties.
    3. They have always been looking for Carmen Sandiego.
    4. GPS satellite navigation systems have always been available.
    5. Coke and Pepsi have always used recycled plastic bottles.
    6. Shampoo and conditioner have always been available in the same bottle.
    7. Gas stations have never fixed flats, but most serve cappuccino.
    8. Their parents may have dropped them in shock when they heard George Bush announce “tax revenue increases.”
    9. Electronic filing of tax returns has always been an option.
    10. Girls in head scarves have always been part of the school fashion scene.
    11. All have had a relative--or known about a friend's relative--who died comfortably at home with Hospice.
    12. As a precursor to “whatever,” they have recognized that some people “just don’t get it.”
    13. Universal Studios has always offered an alternative to Mickey in Orlando.
    14. Grandma has always had wheels on her walker.
    15. Martha Stewart Living has always been setting the style.
    16. Haagen-Dazs ice cream has always come in quarts.
    17. Club Med resorts have always been places to take the whole family.
    18. WWW has never stood for World Wide Wrestling.
    19. Films have never been X rated, only NC-17.
    20. The Warsaw Pact is as hazy for them as the League of Nations was for their parents.
    21. Students have always been "Rocking the Vote.”
    22. Clarence Thomas has always sat on the Supreme Court.
    23. Schools have always been concerned about multiculturalism.
    24. We have always known that “All I Ever Really Needed to Know I Learned in Kindergarten.”
    25. There have always been gay rabbis.
    26. Wayne Newton has never had a mustache.
    27. College grads have always been able to Teach for America.
    28. IBM has never made typewriters.
    29. Roseanne Barr has never been invited to sing the National Anthem again.
    30. McDonald’s and Burger King have always used vegetable oil for cooking french fries.
    31. They have never been able to color a tree using a raw umber Crayola.
    32. There has always been Pearl Jam.
    33. The Tonight Show has always been hosted by Jay Leno and started at 11:35 EST.
    34. Pee-Wee has never been in his playhouse during the day.
    35. They never tasted Benefit Cereal with psyllium.
    36. They may have been given a Nintendo Game Boy to play with in the crib.
    37. Authorities have always been building a wall across the Mexican border.
    38. Lenin’s name has never been on a major city in Russia.
    39. Employers have always been able to do credit checks on employees.
    40. Balsamic vinegar has always been available in the U.S.
    41. Macaulay Culkin has always been Home Alone.
    42. Their parents may have watched The American Gladiators on TV the day they were born.
    43. Personal privacy has always been threatened.
    44. Caller ID has always been available on phones.
    45. Living wills have always been asked for at hospital check-ins.
    46. The Green Bay Packers (almost) always had the same starting quarterback.
    47. They never heard an attendant ask “Want me to check under the hood?”
    48. Iced tea has always come in cans and bottles.
    49. Soft drink refills have always been free.
    50. They have never known life without Seinfeld references from a show about “nothing.”
    51. Windows 3.0 operating system made IBM PCs user-friendly the year they were born.
    52. Muscovites have always been able to buy Big Macs.
    53. The Royal New Zealand Navy has never been permitted a daily ration of rum.
    54. The Hubble Space Telescope has always been eavesdropping on the heavens.
    55. 98.6 F or otherwise has always been confirmed in the ear.
    56. Michael Milken has always been a philanthropist promoting prostate cancer research.
    57. Off-shore oil drilling in the United States has always been prohibited.
    58. Radio stations have never been required to present both sides of public issues.
    59. There have always been charter schools.
    60. Students always had Goosebumps.
    *the list might not have the same impact to our friends outside the US as it does to the Americans. Sorry.

  2. #2
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    15th October 07
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    Very interesting. Thanks for sharing.

  3. #3
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    Thanks for reminding me I am getting old
    Sara
    "There is one success- to be able to spend your life your own way."
    ~Christopher Morley

  4. #4
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    I've heard about the Beloit List before and there was an article about the new one on NPR today.

    I've got to tell ya'...I am depressed. Just look at the depth of knowledge that some of the folks on this forum can draw on when there's a thread with a historical question...are people who can do that a vanishing commodity? I know that a lot of my knowledge base was from television...I grew up when TV was just becoming part of everyday life and they covered a lot of ground. I did read a lot (thanks for the set of encyclopedias, dad!) and my little sponge-like brain got saturated. I knew a LOT by the time that I started college...a lot about things whose day had come and gone but that still had some part in the basis of the culture.

    I knew that things were getting weird when I was directing some grammar school kids in a play ten years ago and I suggested that they look at Laurel and Hardy as a model for their performance...and then spent twenty minutes explaining who Laurel and Hardy were.

    I credit the 24/7-cable-TV-whatever-you-want-on-demand-video-game world for drawing off kids' attentions. My son had a real epiphany the day that I told him that all he was doing while playing those video games that he and his buddies were SO immersed in was following a little maze created by a programmer and if he got to the end he didn't even get the cheese. That gave him a reality check and he started spending less time zoning out and more time in reality.

    Who made the observation that there was once a time when a man could know everything that there was to be known about the world but that that day was long past.

    Beloit is listed as one of those colleges that has a profound effect on the lives and perspectives of its students. Let's hope that a good Liberal Arts and Sciences education broadens the students' awareness of things non-Nintendo and the lives of historical figures that are pre-Madonna.

    Best

    AA

  5. #5
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    7th May 07
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    OMG I am SOOOOO old. I remember being surprised when I realized there were adults who couldn't remember where they were when they heard John F. Kennedy had been assassinated.
    Animo non astutia

  6. #6
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    I tried to explain one time to my Cub Scout den that John Wayne wouldn't do that, and got a room full of blank stares. These lists are always interesting to read adn remember what many of us take for granted in knowing. I know there are others on this list older than my 42 who could write a similar list about me.
    His Exalted Highness Duke Standard the Pertinacious of Chalmondley by St Peasoup
    Member Order of the Dandelion
    Per Electum - Non consanguinitam

  7. #7
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    5th September 05
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    Your John Wayne incident strikes a familiar chord...you should make them sit and watch Rio Bravo.

    I got my daughter to sit and watch It Happened One Night (thanx Netflix!) and she was blown away by what a great movie it was and how fantastic Clark Gable was. One of the only compensations is the seeing the rush that the kids get when they discover something that's "old" and that they were totally unaware of...you can just see their minds expanding to take it in. And I don't want to make it seem like this is limited to movies...books and art work too.

    Best

    AA

  8. #8
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    between my fellow students at school way younger than myself (I'm 32) and the teens I supervise at work, I can say that this generation is very big on instant gratification, I have one employee who after 2 hours of not using her cell phone she freaks out. She showed me her last bill, she averages over 3000 texts a month

    I've also noticed that because of all the video game and computer usage the kids have difficulty focusing for extended periods of time, they need constant feedback. Funny enough, reading helps students work on their concentration, to bad what a lot of schools make the students read is crap

    Rob

  9. #9
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    8th May 08
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    And kilts have always been a historical/traditional garment
    Airman. Piper. Scholar. - Avatar: MacGregor Tartan
    “KILT, n. A costume sometimes worn by Scotchmen in America and Americans in Scotland.” - Ambrose Gwinett Bierce
    www.melbournepipesanddrums.com

  10. #10
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    On the bright side, my suspicions that I'm slightly more advanced than my peers in the "breadth and depth of knowledge" department have been confirmed.

    On the down side, my suspicions that I'm slightly more advanced than my peers in the "breadth and depth of knowledge" department have been confirmed.

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