Point well taken, and I'll likely have to do that in the end. But I don't think your analogy is quite right. This is something that I recently studied in my business law course. In a bricks & mortar store, there a contract doesn't exist between me and the store when I take an item off the shelf and bring it to the till where they realize it was priced incorrectly. Me taking the item to the till constitutes an "offer" but there is no "acceptance" or "consideration" on the part of the shopkeeper. This situation is different.
When eBay informs me that by clicking "proceed" or "agree" or "ok" or whatever the button is, I am legally binding myself to purchase something, then to me that means I have entered into a legal contract. It also means to me that the seller has agreed to accept my offer and should not bar me from consummating the terms of the agreement afterward. If, after clicking "agree" I am bound to pay for the item I bought, then by the same token the seller should be bound to sell the item at the agreed-upon price. Otherwise, it's a simple (twisted) case of bait & switch.
This should actually all be covered by Article 2 of the UCC (uniform commercial code). http://en.wikipedia.org/wiki/Uniform_Commercial_Code
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