Quote Originally Posted by RockyR View Post
In all seriousness, it all comes down to knowledge and education about the subject. If I had state tartans to show people (at a 'regular' price), it would open their eyes to brand new possibilities and excite them about new tartans they'd have a connection to.
I have talked to numerous people who assumed all tartans were clan tartans. Most people have never heard of district tartans. Many stated they would be very interested in tartans with a close personal connection, such as a state or organizational tartan.