When I saw the post, I suspected what this was...it was cross-posted to another forum I'm on. Funny thing was, the first thing I thought of was "sporran" ...and then clicked through and found out where it came from .

Quote Originally Posted by MacLowlife View Post
Kissing the stoat- sounds like a euphemism to me...
All I can say is, if you think about it for a minute, the mouth of the animal was really the only reasonable place to put the mouth of the bottle .

Quote Originally Posted by Ross Minett, Campaign Director for Advocacy for Animals
Ross Minett, campaigns director for the charity Advocates for Animals, said: "Using shock tactics to get attention is terribly out of date, especially when this involves exploiting or degrading animals.

"The modern approach is to celebrate the wonders of animals and respect them as individual sentient creatures. I'm sure this would have much greater appeal with the animal-loving public.

"We will be getting in touch with BrewDog to advise them on what people today really think about animals and how a positive caring approach and appreciating live animals is the best way forward."
"Dear Mr. Minett,

These are roadkilled varmints. I cannot possibly be more succinct, without being insulting. Furthermore, as a young adult male with access to a reasonable entertainment budget, I am in the target demographic for 'shock tactic' advertising relying heavily on alcohol, sex appeal, and occasionally dead animals. The only way this product would be potentially more appealing would be if one of those stoats were wearing a bikini."

Sincerely,
Sean"