Scotty does love a wee dram

[Lallans]

I never could understand some of the regulations in advertising. Here in the states they can show people holding a beer, but not actually drinking it. It took me years to figure out what beer was for. I thought it was some kind of finger cooling device.

I can't remember where Mr. Scott said his hooch came from...but it was often green. In the TNG episode "Relics" he hijacks a bottle of Aldeberan Whiskey, which seemed to do the trick for him. When he asked Data what it was. he replied "It is...it is...it is green." This was a tip of the hat to a line Jimmy Doohan had in TOS, though I can't recall the episode. I want to say Wolf In The Fold, but I don't think that's it.

I'm contemplating printing out a label like the one in the ad and slapping it on a bottle of Glenlivet or Johnny Walker Black...just for kicks!

Well the real Scotty WAS Irish, was he not? At least the name suggests that.. a little hidden humour there with the green reference.

Anyway, when I was a wee lad myself, they couldn't say "beer" in an ad so they used the word "cheer" in TV jingles and so on:

"Dow [a dead brand] brings out the best in cheer.... any time good friends are near, bring out the best in cheer!" It was dead silly.