Why, I wonder, complain when a hotel like this new 5-star Missoni make their doormen wear kilts of their own design?

To Missoni Hotel the traditional kilt might be as little a national symbol of Scotland as is it to all the other fine Edinburgh hotels - with their doormen in trousers.

You can always discuss design. That’s why we in our world have so many choices. I for my part like it. And first of all I welcome initiatives to bring the kilt out of a context, relating to national dress ONLY.

The Missoni kilt cannot, to my opinion, mean a threat to the traditional kilt – as this is not or hardly ever worn, whatsoever, and only by a minority of Scots.

So dear Scotsmen, if you do fear the competition or the future of the traditional tartan kilt, wear it, wear it. And not just for weddings, funerals and the like. Wear it every day.

By the way, I suppose you all know that companies can lose a monopoly, when they forget to utilize it.