What wikipedia gets wrong is that it wasn't that he wanted to have the last word in the English language but that since he was promoting the mineral health springs he wanted "The last word in health spas" to set his business apart from the others in the business.
Hadn't given it much thought since everyone out here knows the name is associated with the river....but still "frying pan" road is a little strange. And some of the best catch and release fishing in the country.
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