X Marks the Scot - An on-line community of kilt wearers.
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They spend a lot of bucks to do a commercial like this and often research and focus groups are used to adjust the concept before we ever see it. So the interesting this is, some ad agency's research folks decided that kilts would be a cool choice. Probably means they've noticed rising interest and positive response to kilts in the young demographic they're always aiming for.
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That was great until they walked into the party. It's just like my friends do: rolling up in a van blasting pipe music and four guys in kilts pile out to turn the party into a real hooley.
After they got inside, it just got confusing. Are they Irish or Scottish? They listen to bagpipes and wearing kilts but do (extremely bad) Irish step dancing and have Irish accents. Basically another example of cultural confusion and ignorance...and people wonder why we need anthropologists!!!
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Taken for what it is (a stupid commercial) I found it to be quite entertaining and nothing more, nothing less.
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it's the thought that counts though right? And If I were at that party, I would have left with them too.
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