The freaky thing is that they had a Viacom store here in Chicago for a while...the Star Trek stuff was up on the second floor and the elevator from one to two had the overhead lights and did a little light effect and the transporter sound when you were going up...it never failed to get smiles if not outright laughter from the passengers. They probably have this sort of thing at the Las Vegas Trek thing now but this was a while back before that was built.
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