Utilikilts what are they thinking?

[O'Neille]

Give me a minute, and I'll find a hundred internet sites that are worse. If you could find the owner and receive a response is almost a miracle. If they even consider changing their copy is another. If something does end up being changed is almost unheard of. I don't own a U.K. but if they ever make one I like I'm sure I'll buy. O'Neille

[gilmore]

I am not necessarily attracted to the advertising angle but understand it, and find it humorous. I think people are taking it a little to seriously. This quote definitely reeks of sarcasm and high energy humor that reminds me of east coast in your face attitude.

There is a difference between irony and sarcasm. The latter is always at least a bit hurtful, irony isn't. Sarcasm is easy to do, humorous irony is more difficult to pull off, and if it misses the mark, as this did, it can appear puerile and amateurish. A professional copywriter knows these things, and how to write ads that appeal to diverse markets.

[Mr. MacDougall]

At least Utilikilts has customer service that knows their product. I was looking at a belt buckle online today, and it didn't say what size belt it'd fit. So I called their customer service, and had the guy try to convince me that a belt buckle which measured 2.25" would fit a 2.5" belt.

[morrison]

I don't know of many whom would answer personally and indicate with verifiable proof that action was taken. Cool. Good for Utilikilts.

[pbpersson]

I just hope that if anyone is turned off by the UK site they find all the other kilt makers out there.