I am not necessarily attracted to the advertising angle but understand it, and find it humorous. I think people are taking it a little to seriously. This quote definitely reeks of sarcasm and high energy humor that reminds me of east coast in your face attitude. Read the FAQ while imagining Henry Rollins is reading it to you!

"I want a Utilikilt* brand utility kilt in my family tartan. Can you hook me up?

No can do, amigo. Our kilt design is mathematical, and not conducive to matching the plaid. Leave this for the actual “real kilt” tailors: they do gorgeous work and need your business. WE AIN’T SCOTTISH, but we often like people who are. Our objective is to give you something practical and liberating for you to wear while you’re out in the real world f#%king **** up!

A NOTE ABOUT “REAL KILTS”:

It is often suggested that Utilikilts* brand utility kilts are not “real kilts.” This is 100% TRUE!

“Real Kilts” are defined as: “A knee-length skirt with deep pleats, usually of a tartan wool, worn as part of the dress for men in the Scottish Highlands.”

Utilikilts* brand utility kilts, on the other hand, are manskirts (as are Scottish traditional kilts, and, for that matter, any M.U.G (Men’s Unbifurcated Garment). "