Quote Originally Posted by Rigged View Post
Steve and his gang started out as a bunch of artists who wanted to put together a few bucks to buy a bus and do traveling performance art. Somewhere along the way, Steve stumbled into the kilt market.

He, and his folks are still a group of irreverent counter-culture artists with an in-your-face attitude. And, many of us owe our kilting lives to their willingness to challenge cultural norms and produce and sell what is still a radical departure from regular men's clothing.

True that - even though I was less than thrilled with my UK, the fact that I could get a kilt without making it or waiting a month or more got me started.

To his credit he does seem to understand the cluetrain manifesto, and probably did not even have to read it. They do understand that the market is a conversation, and they do participate.

The paradigm shift to retailer/manufacturer from roving band of artists can't be easy. But the crazy kids from Seattle do care and do listen - that will get them there.