Quote Originally Posted by Semiomniscient View Post
Well what about if we could first get our local sports networks to cover them on the local news--more than just a story on a festival, but actually discuss the athletic events. It'd be hard but getting one of the ESPN networks to cover a big games might bring interest... even if it is only on a premium channel in the middle of the night--it would get more coverage! People love scenes in shows when there is highland athletics... I remember an old episode of Home Improvement with Tim Allen participating in Highland Games. I mean, of course this is all a long-shot and what we really need is a big blockbuster like "Braveheart" to get people interested in things Scottish. Do we have any screen writers on the list?
I think we have to understand that Highland Athletics really is a minority sport, and receives less television coverage in the UK than snooker, or darts, or lawn bowling. That being the case, I don't see television executives in North America falling all over themselves to snap up the broadcast rights to Highland Athletics any time soon.