Brice,

The problem is, you're comparing apples to oranges... at least when discussing low end kilts (our Casual / Semi Trad) and Josh's PV models against Scotland's WOOL kilts. Our prices for 8 yard wool kilts are the same (roughly speaking) as those you get in Scotland. The quality is also on par with Scottish 8 yard kilts.

Also... about the 'physical store' thing: I'm not saying that I need to buy everything from the brick and mortar store itself. I am saying that I buy products from companies that HAVE a brick and mortar store (with very few exceptions). I may purchase from a company online, but I choose to purchase from one with a physical store as well. It limits the company's ability to just 'up and leave' with my money.

Again, I'm NOT saying any particular company (including SHO) would ever do that. What I AM saying is that it's re-assuring to me as a shopper and we choose to carry the philosophy over to our retail company.