OK, somebody help me out here. I must be missing something.

I can understand why this approach is good for the STM. Like Matt wrote in post #10, "... we felt that having a distinctive domain name might help get the site more exposure in the search engines and allow more people to stumble across it".

I also agree with those who would like side-by-side displays for ease of comparison. That's a good idea.

What I don't understand is how the new url "http://comfykilthose.com" is any better than using the current url "http://giftshop.scottishtartans.org/hose_intro.html" and simply making it a bookmark for later direct reference.

Please don't infer that I am making any judgment about whether, "it's an idea worth implementing for other product lines", or not. I'm simply wondering what it is, if anything, that I don't understand about how the new url helps me shop.