You can search around a bit here on the forums - Bryce used to be a sponsor of the forums, but withdrew at some point for some reason.
There are (at least) two views. The first is that he offers a reasonable product at a great price. The second is that he preys on folks who, much like you, see "100% Wool" and think "wow this must be the real deal," when that is far from the truth.
Personally, I've been turned off by the lack off honesty & transparency he has displayed in the past. While this has improved quite a bit, and he does seem to be pretty honest now that his traditional wool kilts are made in Pakistan with "100% woolen wool" much like an army blanket, the sour taste remains for me (as it does for many others).
Looking at the jacket, it is certainly made in Pakistan at that price. It will be made to your measurements, which is a plus. It will probably be a pretty good value. If that is the jacket that works best for your budget, then there is no need to feel any shame in it.
Personally, I would save my money and purchase from a reputable vendor such as USA Kilts, Burnnett's & Struth's, McCall's Highlandwear, or similar. You will get a jacket which will last the rest of your life, if you take care of it. Alternatively, you could checkout
Celtic Vintage Finds on Etsy,
Ministry of Tartan, or eBay.co.uk and look for a nice vintage piece. I got my first tweed jacket from Heather at Celtic Vintage Finds for about $180, and my second from McCall's Highlandwear for about $250. Both are heirloom-quality pieces.
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